Marketing Dive reporter Sam Silverstein notes that HelloFresh “believes its revenue will grow a further 20% to 25%. In addition to a reported 120% year-over-year (YOY) sales spike during Q3 2020, the meal kit service is gearing up to “double its capacity over the course of the next 15-18 months,” according to a company press release. HelloFresh has seen continued success as consumers spend more time inside and subsequently cook more meals themselves.
Nonprofit digital media kit series#
The “Meals with Mindy” series promotes the usefulness of having recipes, like those offered through a HelloFresh subscription, on hand. Officially launched in January 2021, “Meals with Mindy” took a comedic approach to the struggles of cooking more at home (as a result of the ongoing pandemic) while juggling work, family and other daily tasks. HelloFresh announced, at the end of 2020, its plans for a new digital video series, in partnership with actress Mindy Kaling, on all things home cooking. HelloFresh Launches Digital Series With Celebrity Influencer In a growing and competitive market, meal kit brands, like Home Chef, that promote enticing deals and discounts have a strong likelihood of engaging new customers that they can nurture throughout the year. The hefty discount is spread throughout customers’ first four boxes, taking $30 off the first and second boxes, followed by $15 off the third and fourth deliveries. Perfect for consumers who were looking to start the year off with a fresh, healthy start, Home Chef began offering its biggest deal to date, giving new meal kit subscribers $90 off their first order through the month of January. Home Chef joined the “new year, new me” trend by kicking off 2021 with a generous meal kit promotion. Home Chef Kicked Off 2021 With Biggest Deal Ever With this year’s Super Bowl gearing up to be unlike any other, Blue Apron is spotlighting its brand value in a big way. Customers who ordered the special addition meal kit received their orders by the first of February, giving them adequate time to prepare for the Super Bowl game. Blue Apron attracted consumers to the new offering by promoting its game day landing page, which shared further details on the meal kit package. Tapping iconic football stars Eli Manning and Victor Cruz to help with the campaign, the retired players gave customers who purchased the Stella Stadium Bites a tutorial on the meal kit recipes in what Blue Apron and Stella Artois called the “Stella Sessions cooking show,” which was available for streaming on the Blue Apron website and Stella Artois social channels.
Called “Stella Stadium Bites,” Blue Apron and the popular beer brand created a four-course menu of Blue Apron food items – enough to serve six guests – paired alongside four Stella Artois glasses. In preparation for the upcoming Super Bowl, Blue Apron recently partnered with Stella Artois to give football fans all the necessary food items to make the perfect game day meal at home. Blue Apron Helps Create The Traditional Game-Day Experience For This Year’s Super Bowl Whether through strategic partnerships, brand expansions, deals and discounts or targeted offerings, major meal kit brands are upping their games in order to remain competitive in a crowded marketplace and maintain an upward trajectory throughout 2021. Now, as the potential for “normal life” inches closer, meal kit brands are reevaluating their advertising strategies in order to maintain brand awareness and demonstrate clear differentiation. As consumers were stuck cooking at home, brands like HelloFresh, Sunbasket and many more capitalized on the increased demand for their seamless and convenient offerings. The meal kit craze has seen its ups and downs throughout the last several years, with the pandemic acting as the spark that lit the meal delivery fire - perhaps for good.
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